The Trend of OTT and Ad-Supported Content

Recently, the OTT market has shown remarkable growth.

People can now watch various genres of content anytime and anywhere.

As OTT platform prices continue to increase,

attention is shifting toward free streaming platforms.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

Where did OTT streaming start?

OTT started as an internet-based alternative to traditional broadcasting.

Because users can watch content anywhere with familiar devices like smartphones and tablets,

more people started using these services.

After the pandemic increased Free Streaming Services time spent indoors,

streaming consumption surged.

Pros and cons of OTT usage

The biggest advantage of OTT is the freedom to choose what you want to watch.

Platforms like Netflix, Wavve, and TVING continuously release diverse content.

But there are downsides as well.

Price increases and pay-per-view models add pressure.

User sensitivity to pricing continues to grow.

Understanding free streaming

Free streaming provides content at no cost in exchange for watching ads.

Users can watch movies and shows without financial burden.

FAST services are becoming more popular.

It balances cost savings and profitability.

Why ad-based platforms are rising

FAST services are quickly settling into the market.

Economic pressure pushed FAST growth.

Emerging FAST platforms are gaining attention.

A wide content range boosts usage.

To wrap things up

Users seek alternatives as OTT pricing increases.

Finding the right platform is part of the experience.

Content consumption will keep evolving.